Last Updated: 14 March 2025
1. INTRODUCTION
Welcome to our Wine Management Application (“Application,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Application.
We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this Privacy Policy or our practices regarding your personal information, please contact us at info@mywines.me.
This Privacy Policy applies to all information collected through our Application and any related services, sales, marketing, or events.
Please read this Privacy Policy carefully as it will help you understand what we do with the information that we collect.
2. INFORMATION WE COLLECT
We collect personal information that you voluntarily provide to us when you register with the Application, express an interest in obtaining information about us or our products and services, or otherwise contact us.
2.1 Personal Information You Disclose to Us
The personal information we collect depends on the context of your interactions with us and the Application, the choices you make, and the products and features you use. The personal information we collect may include:
- Personal Identifiers: Name, email address, username, password, and other similar identifiers.
- Account Information: Your account registration and profile information, including your preferences and settings.
- Financial Data: Billing address, billing name, payment card details (stored and processed by our payment processor Stripe), subscription information, and purchase history.
- User Content: Information you provide when using our Application, such as wine descriptions, notes, ratings, and comments.
- Images: Photos of wine labels and other images you upload to the Application.
- Correspondence: Communications between you and us, including customer support inquiries.
- Usage Data: Information about how you use our Application, including your activity, preferences, and interactions.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
2.2 Information Automatically Collected
When you use our Application, we automatically collect certain information, including:
- Device and Connection Information: Information about your device, browser, IP address, and how you interact with our Application.
- Usage Data: Information about how you use our Application, including pages visited, features used, and actions taken.
- Cookies and Similar Technologies: Information collected through cookies and similar tracking technologies about your browsing behaviour and preferences.
2.3 Information Collected from Third Parties
We may receive information about you from third parties including:
- Social Media Platforms: If you choose to link your account with a social media platform, we may receive information about you from that platform.
- Business Partners: We may receive information about you from our business partners, such as when they help us with marketing or analytics.
- Payment Processors: Information related to your payment method and transaction history from our payment processors (e.g., Stripe).
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
- To Provide and Maintain our Application: Including registering you as a new user, managing your account, and providing you with the features and functionality of our Application.
- To Process Transactions: Processing your payments, delivering services, and providing support related to your subscription and purchases.
- To Manage Your Account: Managing and maintaining your account, including verification of your identity and communication about your account.
- To Communicate with You: Responding to your inquiries, providing customer support, and sending you important updates and administrative messages.
- To Personalise Your Experience: Tailoring your experience within our Application based on your preferences, behaviour, and interests.
- To Improve our Application: Analysing usage patterns, conducting research, and improving the functionality, features, and content of our Application.
- For Marketing and Promotion: Sending you marketing communications, offers, and recommendations that may be of interest to you.
- For AI Training and Improvement: Using anonymised data to improve our AI technologies, such as wine label analysis and recommendations.
- To Enforce our Terms and Policies: Monitoring and enforcing compliance with our terms, policies, and legal requirements.
- For Legal Purposes: Complying with legal obligations, resolving disputes, and enforcing our agreements.
4. HOW WE SHARE YOUR INFORMATION
We may share your personal information in the following situations:
4.1 With Your Consent
We may share your information when you have given us permission to do so, such as when you choose to share your wine dashboard with other users.
4.2 Service Providers
We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including:
- Stripe: For payment processing.
- Cloudflare Images: For image hosting and management.
- Mailjet: For email communications.
- OpenAI: For AI-powered analysis of wine labels and recommendations.
- Analytics Providers: To help us understand how our Application is used.
4.3 Business Transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4.4 Legal Obligations
We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
4.5 Vital Interests and Legal Rights
We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.
5. THIRD-PARTY INTEGRATION
5.1 Stripe
We use Stripe for payment processing. When you make a payment through our Application, your payment information is collected and processed by Stripe. We do not store your full payment details on our servers. The use of your personal information by Stripe is governed by their privacy policy, which can be found at https://stripe.com/privacy.
5.2 Cloudflare Images
We use Cloudflare Images to store and serve images you upload to our Application. By uploading images, you acknowledge that they will be stored on Cloudflare’s servers according to their terms of service and privacy policy, which can be found at https://www.cloudflare.com/privacypolicy/.
5.3 Mailjet
We use Mailjet to send emails related to your account, invitations to share your wine dashboard, and marketing communications if you have opted in. Your email address and name may be shared with Mailjet for this purpose. The use of your personal information by Mailjet is governed by their privacy policy, which can be found at https://www.mailjet.com/privacy-policy/.
5.4 OpenAI
We use OpenAI’s technology for our AI-powered wine label analysis feature. When you upload an image for analysis, it is processed by OpenAI’s systems. While we take measures to ensure the privacy of your data, please be aware that the information may be processed by OpenAI according to their privacy policy, which can be found at https://openai.com/privacy/.
6. DATA RETENTION
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it.
Your account information will be retained until you delete your account or request that we delete your data. Even after you request deletion, we may retain certain information to the extent necessary to:
- Comply with our legal obligations
- Resolve disputes
- Enforce our agreements
- Protect our legal rights
- Maintain appropriate business records
7. DATA SECURITY
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
8. YOUR PRIVACY RIGHTS
8.1 General Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
- Right to Access: The right to be informed about and request access to the personal data we process about you.
- Right to Rectification: The right to request that we amend or update your personal data where it is inaccurate or incomplete.
- Right to Erasure: The right to request that we delete your personal data in certain circumstances.
- Right to Restrict Processing: The right to request that we temporarily or permanently stop processing all or some of your personal data.
- Right to Object: The right to object to our processing of your personal data on grounds relating to your particular situation.
- Right to Data Portability: The right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
- Right to Withdraw Consent: The right to withdraw your consent at any time where we rely on your consent to process your personal information.
8.2 Rights for EEA, UK, and Similar Jurisdictions
If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, you have certain rights under the General Data Protection Regulation (GDPR) or equivalent legislation:
- Supervisory Authority: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable law.
- Lawful Basis: We will only collect and process your personal data where we have a legal basis to do so. Our legal bases for processing include consent, contractual necessity, and our legitimate interests, as described in this Privacy Policy.
8.3 How to Exercise Your Rights
To exercise your rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.
9. INTERNATIONAL DATA TRANSFERS
Our servers are located in the United States. Your information may be transferred to, stored, and processed in a country different from where it was collected. By using our Application, you consent to this transfer, storing, and processing.
For transfers from the EEA or UK to countries not considered adequate by the European Commission or UK authorities, we implement appropriate safeguards, such as standard contractual clauses adopted by the European Commission or UK authorities.
10. CHILDREN’S PRIVACY
Our Application is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us.
11. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to track activity on our Application and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Application.
We use the following types of cookies:
- Essential Cookies: Necessary for the operation of our Application.
- Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around our Application.
- Functionality Cookies: Enable us to personalise content for you and remember your preferences.
- Targeting Cookies: Record your visit to our Application, the pages you have visited, and the links you have followed.
12. Subscription to Communications
By creating an account, you agree to receive essential updates regarding your account and the Application.
You may also receive occasional newsletters and promotional communications. You can unsubscribe at any time using the link provided in each email or through your account settings.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
14. CONTACT US
If you have questions or comments about this Privacy Policy, you may contact us at:
Europe Digital LTD
128 City Road, London
United Kingdom, EC1V 2NX
info@mywines.me
By using our Application, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.